DAS Fire, based in Reading, UK, has announced key leadership changes to drive growth and maintain high safety standards across the UK and Irish data centre sector.
David Parry joins as Managing Director, Stuart Parker moves to a consulting role, and Paul Darke assumes the role of Executive Director.
David Parry is tasked with guiding the company’s expansion while maintaining the technical standards and customer service practices DAS Fire is known for.
Stuart Parker, instrumental in the company’s development, will provide advisory support, ensuring continuity in client relationships and technical expertise.
Paul Darke will focus on customer engagement and commercial partnerships, reinforcing the company’s operational excellence.
DAS Fire specialises in fire detection and suppression systems for mission-critical infrastructure. Services include design, installation, maintenance, and customer support for large-scale facilities. The company was acquired by Alpine Fire in 2024, itself backed by private equity firm WestBridge, and continues under Alpine Fire’s oversight for integration and growth.
Claire Owens, Chief Executive Officer of Alpine Group, said: "These changes represent an important step forward for DAS Fire. We are deeply grateful to Stuart for his leadership and lasting contributions. With David's experience and Paul's continued dedication, we are well-positioned to build on our strong foundation and deliver the innovation, reliability, and service that our clients have come to expect."
The company also plans to expand into continental Europe, emphasising advanced, reliable solutions with a strong focus on safety and operational resilience. The leadership restructure aims to strengthen DAS Fire’s capacity to deliver technical excellence and client-focused services in a sector where reliability is critical.
See how DAS Fire’s new leadership is driving safety and growth across UK and Irish data centres in the full story.





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